Shifting markets: Variable Annuities down 18% in 07Q3

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AM Best reported this week that sales of Variable Annuities were down 18% in Q3 of 2007. It seems likely that the Q4 numbers will be even worse.  Life/Annuity insurers need to prepare themselves for this shift in the marketplace by re-evaluating their product lines, distribution channels, and operating costs to support continued profitability over what looks like a very challenging year for wealth management products.

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