Life/Annuity in for a Tough Year

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Good article in Insurance Networking News about Life/Annuity outlook for 2009, summarizing insights from Novarica, Conning, E&Y, and LIMRA. Insights from Conning highlight the importance of attracting Gen X and Gen Y consumers, who are starting their prime accumulation years in a very difficult market.  We believe insurers will need to examine their product and service offerings carefully in light of the different needs of these new generations of customers.

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