Survey of Realtime Users Shows Usage of Realtime


Interesting survey out this week from, the ACT/Augie/ACORD group promoting agency management system connectivity as the path for carrier/agent communication.  I&T had a good article about it here. Of the 3,200 agents surveyed, the majority are using realtime (or, as it used to be known, agency management system bridging) to communicate with insurers.

Notable in the survey though was the high disparity between personal lines and commercial lines adoption. While it was not stark for inquiry (87% of agents reported using realtime for personal lines billing inquiry v. 75% for commercial lines), quoting was miles apart at 43% of respondents quoting personal lines through realtime compared to only 18% for commercial lines.

In our P/C CEO survey in 2008 (webinar here), most CEOs were more enthusiastic about the value of their own portals than their agency management system connectivity efforts. However, we believe that carriers should carefully consider the benefits of an integrated strategy that combines both portal functionality and integration with management systems.


The Novarica Market Navigator report on solution providers that enable agency management system connectivity is coming out this week. Stay tuned!

Update: Report published!


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