Reporting from LOMA Distribution Technology Conference

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I’m down here in sunny (but cold) San Diego attending the LOMA Distribution Technology Conference.  There have been some very interesting presentations so far.  Most of the sessions I’ve seen so far are looking at the power of using new internet technologies to drive marketing.

There’s a lot of buzz during the breaks about the sessions on how to use social networking tools, when to use aggregators, and which web marketing techniques are best for driving production.  One session focused on techniques for implementing new technology to agents, and another focused on generational differences in preferred methods for interacting with insurance carriers.

Whether it’s utilizing web 2.0 to design new products, or using straight through processing on the web to expand your distribution channel, it’s clear that carriers are doing more than just thinking about emerging distribution technologies.

The key is making sure that an appropriate ROI is being generated from moving into these new areas.  That means setting appropriate goals for new marketing initiatives, choosing the right technologies to enable initiatives, and implementing the initiatives appropriately.

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