Author Archive

Social Media and Engagement

February 4, 2009

The February 2009 issue of Best’s Review has a cover story, “Crashing the Party,” about how some insurers are using social media as an effective marketing tool (specifically, Allstate and Esurance).

Karlyn Carnahan has touched on social media strategy as well, both on this blog and in her recent report.  Even low-investment tactics, like adding widgets to allow customers to share website content via Delicious, Digg or Google Reader can have an impact in growing your brand and increasing engagement with existing and potential customers.

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